The UK and Europe’s largest fast-casual Mexican restaurant group Tortilla is set to open four new restaurants across the UK this summer, including Oxford.
Opening on Cornmarket in Oxford will add to the portfolio of 49 Tortilla restaurants.
I grew up eating healthy, affordable burritos in California and I just couldn’t find anything like it over here. As the concept evolved, it became evident that there was a strong market for fresh, affordable burritos and tacos
“We have been cautious over the last 18 months with our openings programme,” says Managing Director Richard Morris.
“We are now however delighted to have such phenomenal locations opening this year, allowing us to really put our foot down again, whilst continuing to grow sales in our existing estate.”
The new restaurants range from 80-100 cover sites in Oxford and Cambridge, with a separate line for the delivery market, a Shopping Centre restaurant in Bristol, and the fourth ‘Baby Tortilla’ site in Soho.
For those who haven’t been, Tortilla is a local burrito and taco joint, offering authentic California-style Mexican food. Fillings are prepared fresh in-store daily.
Tortilla opened in October 2007 and has worked hard to revitalise the way the British public view and consume Cali-Mex food.
Founder Brandon Stephens moved to London from California in 2003 to pursue his MBA at London Business School, where he wrote the business plan for Tortilla.
“I grew up eating healthy, affordable burritos in California and I just couldn’t find anything like it over here. As the concept evolved, it became evident that there was a strong market for fresh, affordable burritos and tacos,” he says.